Define the concept of "personal branding."

Personal branding involves the intentional process of developing a distinct image and reputation that reflects an individual's unique values, skills, and personality. This is achieved through consistent messaging across various platforms and interactions, ensuring that others perceive the individual in a way that aligns with their desired identity.

An important aspect of personal branding is the authenticity and coherence of the message one projects, which helps build trust and recognition in both personal and professional spheres. By crafting a consistent narrative and visual identity, individuals can differentiate themselves from others, making their brand memorable and relatable.

The other choices do not fully encompass the essence of personal branding. For example, merely adopting a popular style does not guarantee a unique or authentic representation of oneself, while focusing solely on social media presence limits the broader context of personal branding, which encompasses offline interactions as well. Creating a personal website is a useful tool within the personal branding framework, but it is only one aspect and does not define the overall concept.